A Bigger Bite of the International Pie

For 2019, IBIE’s focus is about being bigger and better. Sure, we want to generate excitement around our growing global trade show, but this also reflects what’s happening currently. The international presence is on the rise with IBIE 2016’s attendees representing more than 100 countries and more than 30 percent of total attendance. We want to keep that momentum rolling.

How does IBIE make that happen? Well, as I’ve now passed the gavel of IBIE Chairman to Joe Turano, my next role allows me to personally get involved in our global expansion—as international task force chair I’ll be 100% focused on global growth.

Michael Cornelis at IBIE 2016

Our work next year is very exciting. In 2018, we have an international road show campaign taking us to top baking industry events in Latin America, Europe and Asia. By engaging more baking professionals from countries like Australia, Chile, Japan, France and the Netherlands, IBIE can bring global perspectives together and work as one to support our mission to advance the industry.

This strategy is rooted in hard statistics. Like the fact that with 40% market share, the European region is the largest in bakery products consumption. The insight that India, China, Brazil, Argentina and South Africa are the current attractive markets with large populations seeking ready-to-eat foods. And the knowledge that Asia Pacific is one to watch with opportunities through greater market penetration and rising per-capita income. The numbers add up to opportunities for industry growth everywhere.

And while we know the overarching push toward nutritious, convenient and indulgent options is present globally, so is the demand for unique spices, flavored baked foods and high-quality ingredients originating from regions around the world. There’s no better place to showcase, exchange and capitalize on these opportunities than on the global stage at IBIE.

As a committee, we’ve worked tirelessly to create the most diverse event as well. Historically the Baking Expo™ has been a home retail and wholesale bakers looking to find the exhibitors, education and events targeted to them. But we’ve carefully grown the event to be a place where producers of snacks, tortillas and pizza dough can develop their businesses with new contacts and fresh opportunities to expand their businesses.

In short, we’ve created the destination where everyone in baking wants to be, and we’re committed to helping more people from across the globe get to know the show and understand why they need to be there.

Our road show begins in April 2018 through July of 2019:

FHA: April 24-27, 2018 Singapore

Bakery China: May 9-12, 2018, Shanghai

Mexipan: August 2018, Mexico City

iba: September 15-20, 2018, Munich

Gulfood Manufacturing: November 6-8, 2018, Dubai

MOBAC: February 2019, Osaka

FIPAN: July 2019, Sao Paulo

If you’re attending any of these, I encourage you to drop by and say hello. Until then, join our social media channels now to find out more information.

I hope to see you on the road!

Michael Cornelis

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