Artisan Marketplaces

Not only does IBIE offer a wide array of specialty suppliers, unique resources and dedicated education tracks to cater specifically to retail and artisan baking professionals, in 2019 we added two new state-of-the-art Artisan Marketplaces, Crafted by Puratos and the Bread Bakers Guild of America (BBGA) to the Expo Hall floor. These interactive, innovative marketplaces are hubs for unique experiences and exceptional learning opportunities for bakers looking to hone their skills, make connections and walk away inspired for growth in every aspect of their business.

Artisan Marketplace Crafted by Puratos at IBIE 2019

Location: North Hall, Booth 2345

This European influenced setting will give artisan bakers a comprehensive destination to celebrate the history and art of specialty baked goods, and sidewalk café seating will create a truly immersive atmosphere on the show floor. Within the Marketplace, Puratos will feature The Sourdough Experience, which includes hands-on demonstrations and workshops, as well as a virtual tour of and actual samples from their Sourdough Library in Belgium, the only library of its kind in the world.

Rendering of the IBIE Artisan Marketplace Crafted by Puratos

The Sourdough Library

As part of The Sourdough Experience demonstration, attendees have the opportunity to experience Puratos’ Sourdough Library through the magic of virtual reality, as well as to see actual sourdough samples brought from the Library in Belgium.

Sourdough Customization

Puratos will bring their MyBreaD program, giving attendees the opportunity to select their own ingredients for a personalized loaf of artisan bread that can be picked up in the Marketplace just hours later.

Demonstration Theater

The Demonstration Theater is the highlight of the Marketplace, featuring The Sourdough Experience, as well as hands-on demonstrations and workshops.

Tuesday, Sept. 10 from 11:30 am – 12:30 pm, join Guy Frenkel, Beesham Soogrim and Karl De Smedt for “Home Bakers Disrupting the Future of Artisan Bread.”

10:00 am – 11:00 am 3:00 pm – 4:00 pm
Sunday, Sept. 8, 2019 Karl De Smedt
The Sourdough Librarian
The Quest for Sourdough
Beesham Soogrim
Waldorf School – Southern Sweden
Artisan Breads and Sourdough
Monday, Sept. 9, 2019 Peter Reinhart
Johnson & Wales University
Sourdough and the Future of Bread
Karl De Smedt & Beesham Soogrim
Artisan Breads and the Quest for Sourdough
Tuesday, Sept. 10, 2019 Lionel Vatinet
La Farm Bakery
History and the Importance of Sourdough and New and Innovative Ways of Using Sourdough
Tom Gumpel
MDJ Baking, Inc.
How Bread is Good For You
Wednesday, Sept. 11, 2019 Stefan Capelle
Biodiversity of Sourdough

Artisan Marketplace Crafted by BBGA at IBIE 2019

Location: Central Hall, Booth 6637

This California Wine Country inspired Marketplace featured live demonstrations with a full lineup of expert-led content that ran every hour from 10:30 am – 3:30 pm daily throughout the duration of the expo. The speaker roster features renowned bakers such as:

  • Stanley Ginsberg – Author: “The Rye Baker” and “Inside the Jewish Bakery”
  • Nicky Giusto – Central Milling, Baking Team USA 2016
  • Craig Ponsford – Artisan Baking Center; Ponsford’s Place; Baking Team USA 1996
  • Leslie Mackie – Macrina Bakery; Author: “Leslie Mackie’s Macrina Bakery“ and “More From Macrina Bakery”
  • Ciril Hitz – Johnson & Wales University; Baking Team USA 2002: Author: “Baking Artisan Breads” and “Baking Artisan Breads and Pastries
  • Lauren Haas – Johnson & Wales University
  • Martin Philip – King Arthur Flour; Author: “Breaking Bread: A Baker’s Journey In 75 Recipes”
  • Matt McDonald – Aryzta/LaBrea Bread; contributor Bouchon Bakery Book

DEMO AGENDAsubject to change.

Sunday, September 8th, 2019:

10:30 am Ricky DeMaria
Old School Italian Made New Again
11:30 am Billy Manzo
Topic: It’s Not Just Pizza
12:30 pm Nicholas Ahrens, Bay State Milling
Topic: Baking With Sprouted Grains: The Basics
1:30 pm Ciril Hitz, Johnson & Wales University; Baking Team USA 2002, Silver Medal; author, “Baking Artisan Pastries” and “Baking Artisan Bread”
Kouign-Amann Product Line Made with Laminated Brioche
3:30 pm Bobby Schaffer
Topic: “Finding Lost Larson” Identifying a Niche and Serving a Community

Monday, September 9th, 2019: 

10:30 am Leslie Mackie, Macrina Bakery; Author, “Macrina Bakery & Cafe Cookbook” and “More from Macrina”
Pizza Bianca and Italian Sandwiches
11:30 am Jane Cho, Macrina Bakery
Topic: As Easy As Pie: Adding Artisan Pies to your Menu
12:30 pm Craig Ponsford, Central Milling; Baking Team USA 1996, Gold Medal, Baguettes
Topic: Explore the Baker’s Color Palette: White to Whole Grain and Every Flour in Between
1:30 pm Stanley Ginsberg, Author: “The Rye Baker” and “Inside the Jewish Bakery”
Topic: Simplifying Rye Bread
3:30 pm Matt McDonald, Aryzta/LaBrea Bread; contributor Bouchon Bakery Book
Topic: “Keeping It Simple”

Tuesday, September 10th, 2019:

10:30 am Martin Philip, King Arthur Flour; Author, “Breaking Bread”
“Brush Up Your Shaping.” Boules, batards, baguettes and pan breads. The basics of hand shaping.
11:30 am Megan Forman
Topic: Kings Cake and Seasonal Variations
12:30 pm Lauren Haas, Johnson & Wales University, Cocoa Barry, Sosa
Topic: Travel Cakes: Enhancing Creativity and Adding Value
1:30 pm Melina Kelson
Topic: The Versatility of Brioche
3:30 pm Jacob Baggenstos
Topic: Repurposing Unsold Product with Minimum Labor and Maximum Gains

Wednesday, September 11th, 2019:

10:30 am Nicky Giusto, Central Milling, Baking Team USA 2016
Topic: Varietal Vollkornbort – An Assortment of Whole Grain Breads
11:30 am Jory Downer, Bennison’s Bakery; Baking Team USA, World Champion, 2005
Topic: Transitioning Competition Pastry to Daily Products
12:30 pm Jeremy Gaduoas, Midori Bakery & Aryzta; Baking Team USA 2012
Seasons of Change

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