Exhibitor Promotion Toolkit

You’ve already made the first step towards success by participating in IBIE 2019—now make the most out of it by promoting your presence. Use these simple pre-show marketing strategies to promote your presence in advance—proven to generate leads, expand selling opportunities and drive traffic to your booth.

New for 2019! As an IBIE exhibitor, you can extend a 20% discount on exhibit hall passes to your customers. Log in to your Exhibitor Console to access your personalized guest pass link and be sure to include it in all of your show promotions.


Promotional Checklist
Download IBIE’s suggested promotional schedule and check off each item as you complete it. Print the checklist for a convenient reference asset throughout the year.

Visit our logo library and be sure to include the IBIE logo and your booth number in company ads, promotional literature and your email signature.

Banner Ads
Place banner ads on your company’s website and newsletters to promote your presence at IBIE 2019 and invite visitors to come see you. Available in standard sizes. Download the banner suite here.

Social Media Posts
Tap into your social media channels to promote your participation at IBIE 2019. Download our tips and sample posts here. Be sure to tag us in your posts: @BakingExpo and #IBIE2019.

Sample Press Release
Send press releases to industry publications to announce any new products you’ll be unveiling at IBIE. Use our Sample Press Release as a guide to get started.

IBIE Table Tents
Order free “Visit us at IBIE” table tents to place at your booth when exhibiting at other industry events or display around your office. Email Kate Ammerman to place your order.

Customer Invitation Letter
Send personalized email invitations to current and prospective customers and invite them to your booth. Email template coming soon!

Customize a pre-designed IBIE postcard to send to your customers through Modern Postcard. Printing and postage not included. Details coming soon!

Exhibitor Webinar Series
Attend IBIE’s free webinar series about navigating the exhibitor experience and maximizing your ROI. Schedule coming soon!


Consider taking advantage of sponsorship opportunities to ensure maximum exposure with serious, qualified buyers. Learn more about IBIE’s sponsorships here.

To discuss a customized package, contact Kelly Allen at [email protected] or 913-338-1300.

  • Official Media Provider

  • Platinum Media Sponsors

  • Gold Media Sponsors

  • International and Promotional Partners

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