Tag International Baking Expo

IBIE Partners with iba to Bring Virtual Bakery Tours to 2019 Event

The addition of Virtual Reality Bakery Tours
Give Attendees a Unique Way to Experience Baking Industry Innovations

Washington, D.C. — The International Baking Industry Exposition (IBIE), commonly known as the Baking Expo™, is pleased to announce a new experiential attendee offering at the upcoming IBIE 2019—iba.Virtual Bakery Tours with enhanced content from IBIE. Remaining true to IBIE’s mission to serve the industry by providing inventive, interactive experiences, this new added-value offering will give attendees the opportunity to explore the world of baking in an engaging and unique way.

With the help of virtual reality glasses and 360-degree videos, attendees will be able to see right into renowned bakeries from around the world, including Tartine Bakery, San Francisco;Sandholt Bakery, Reykjavik; Joseph Brot, Vienna and more. iba initially launched the virtual reality bakery tours at its 2018 trade fair in Munich, Germany and IBIE will bring the tours to life once again—with enhanced content from the wholesale sector—at this year’s industry event.

“Virtual reality creates a completely immersive experience for IBIE attendees, allowing them to explore top bakeries on a national and international level, without having to board a plane,” said Fred Springer, IBIE Technology Task Force Chair. “Bakery tours have traditionally been highly requested, but understandably, are logistically hard to execute at an event of IBIE’s scale. Thanks to our partnership with iba, this virtual tour allows us to fulfill these requests in an engaging, and interactive way, and with a robust lineup of renowned bakeries and an additional content focused on the industrial sector, this offering will elevate the IBIE experience for all attendees.”

IBIE gathers everyone in the global grain-based food industry by presenting a broad range of solutions and experiences, allowing for each specific market to connect with the key innovations, people and ideas that present the biggest opportunities for success. Visit www.IBIE2019.com for more information and to register to join the international baking community.

 

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About IBIE:
IBIE, sponsored by the American Bakers Association (ABA), the Baking Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA), is recognized worldwide as the grain-based food industry’s largest, most comprehensive trade event in the Western Hemisphere. A “working show,” where millions of dollars of business is conducted daily, IBIE brings the entire professional baking community together, offering the complete range of equipment, supply and ingredient solutions and showcasing the newest baking technology in 700,000 net square feet. The triennial event will next be held in Las Vegas, Nevada on September 8-11, 2019, with a full day of education on September 7.

 

What has Industry Leaders Most Excited for IBIE 2019

It’s almost time for the International Baking Industry Exposition, the global grain-based food industry’s largest, most comprehensive trade event in the Western Hemisphere. There are many new and exciting features in store this year, from new show floor areas dedicated to the artisan bread industry to the most robust IBIEducate program to-date. IBIE is, of course, an international bakery expo, so you’ll experience unequaled opportunities to connect with a broad range of industry professionals from all over the world.

As this exceptional event gets closer—only nine more months to go!—we asked bakers from the IBIE planning committee what they’re most looking forward to at IBIE 2019. Here’s what they had to say:

 

Joe Turano - IBIE Chair

“The IBIE Committee has been working hard to ensure we’re delivering maximum value to IBIE attendees, and I’m personally looking forward to our new offerings around the artisan movement. The two Artisan Marketplaces in the exhibit hall will bring together the biggest names in baking and feature unique, interactive experiences sure to inspire artisan and specialty bakers and further the passion for their craft.”

Joe Turano
President, Turano Baking Company
IBIE Committee Chair

 

David Watson IBIE Committee

“The learning opportunities at IBIE are incomparable—both on the show floor through conversations with suppliers and in the classroom through educational sessions. In fact, IBIEducate will have its largest program ever in 2019 and is now the most comprehensive training opportunity anywhere in the baking industry. My team will specifically be looking forward to the new dedicated day of education on Saturday before the exhibit hall opens. It’s the most efficient and effective way to stay on top of the major issues we’re facing every day.”

Dave Watson
Vice President, Campbell Soup Company/Pepperidge Farm
IBIE Chair – Attendance & Marketing Task Force

 

Jorge Zarate - IBIE International Committee Chair“IBIE is truly a global industry event. As a member of IBIE’s International Task Force, I’ve been working with associations around the world to develop partnerships and expand international interest for IBIE. On a personal note, I always look forward to meeting the diverse baking community at IBIE and connecting with friends and colleagues from around the globe.”

Jorge Zárate
Global Operations Sr. Vice President, Grupo Bimbo International
IBIE Committee Member

 

Tim Ramsey

“IBIE represents an easy and efficient way to talk with thousands of suppliers in a matter of days. It’s an opportunity to ensure we’re not missing out on the latest technologies and how we stay on top of the newest trends and advancements. We value the broad exposure to what the latest and best is in the industry!”

Tim Ramsey
Vice President, Hearthside Food Solutions LLC
IBIE Committee Member

 

Robert Benton - IBIE Committee Member“Beyond the innovation on the show floor and learning in the educational sessions, I most enjoy the opportunity to come together with everyone in the baking industry. For me, IBIE means the chance to see old friends—and to make new ones. It’s the best place in the industry to meet with colleagues, share ideas, combat challenges and build new relationships.”

Robert Benton
Senior Vice President & Chief Manufacturing, Flowers Foods
IBIE Committee Member

 

You heard it straight from some of the biggest names in baking—whether you’re seeking expert insights on current issues and trends, the latest baking technologies and solutions or new connections with fellow industry professionals, IBIE 2019 is the place to be. Register now and join the entire grain-based food industry in Las Vegas to capitalize on opportunities you can’t find anywhere else. We look forward to seeing you in September!

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